Customer Experience (CX) in Context
Customer experience—say it and everyone’s ears perk up. CX is influencing and intersecting with consumer insights across most business sectors: CPG, Retail, Automotive, Financial and Healthcare, to name a few.
The Value of a Customer Value Equation
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it…”
What is a Consumer Insight?
What is a consumer insight? How do you know when you have found one? What does it look like?
Five Keys for Turning Consumer Insights into Action
by Cindy Blackstock At SIVO, our team of insights experts have honed their skills over many years of market research and the lessons gained along the way now prove to be invaluable. We have learned that insights are just useless facts unless they can be applied to the business in a way that drives action […]
5 Watchouts When Planning Global, Qualitative Research
by Jennifer Dilley Being part of a custom market research firm with global clients, we are often a go-to partner on international research—both qualitative and quantitative. And while all global market research has some challenges, global qualitative research has some unique ones. From years of designing consumer research approaches, we’ve identified a list of questions we […]
