Consumer Insights Director Offers Strategic Framework and Leadership
CHALLENGE
A CMO for a global food manufacturer needed an experienced professional who could not only be an expert on consumer research but also provide a strategic framework for the business.
TALENT EXPERTISE
Business acumen: Experience in insights applied in brand fundamentals, innovation, renovation, communications, etc.
Flexible: Comfortable operating in and leading in ambiguity.
Problem solver: Ability to quickly formulate hypotheses to inform potential methodologies/approaches. Ability to get things done when the easy option isn’t available.
Collaboration: Effectively works with others to advance projects and work through challenges.
Strong storyteller: The ability to humanize the insights in a succinct and compelling story to create empathy and inform the business. Ability to synthesize data across multiple sources to tell a story. Strong written and verbal communication skills.
IMPACT
Provided strategic frameworks for innovation and communication.
Collaborated with Marketing to ensure the voice of the consumer and customer is used in brand decisions.
Advised as a key member of a cross-functional team with a “seat at the table” fulfilling a key role within the organization.