A nationally-recognized organic food retailer sought out SIVO to gain actionable shopper insights into its points of differentiation by illuminating quantitative shopper data with human understanding.
How can the retailer be more relevant and meaningful to shoppers to bolster growth?
How can shopper insights be used to impact marketing communications and promotions?
Gain shopper insight into the eating and shopping attitudes, behaviors, and experiences by having in-home and in-context conversations with core and occasional shoppers. Shop-alongs at the retailer and its competitors helped tease out unique points of difference and opportunity areas.
A SIVO Activation Session with the client team resulted in short-term and long-term merchandising, communication, and in-store experience solutions rooted in shopper insights. Insights and ideas were incorporated into the fiscal year strategic plan presented to and approved by the retailer’s Executive Leadership.
Our job as Insights Professionals is to not only identify relevant and unique consumer insights but also to apply the…
With each advancement or new tool, there is the inevitable talk of our jobs going away because the latest advancement…
As your fiscal year is coming to a close, new questions and challenges can arise as you finalize spending on…
Are you new to Market Research? Or do you know someone who is new to market research? Many of us…
Consumer Personas are a great tool for bringing your consumer target to life for your organization, to inspire growth ideas,…
Market or consumer segmentation is a market research approach that allows you to divide a brand’s universe of potential consumers…
This website uses cookies.